Our client Luma has launched in Selfridges, marking a key retail milestone and expanding its presence in the UK beauty space.

We’re growing our team across brand and digital. We’re looking for thoughtful designers with a strong eye for systems and culture.

We’ve moved into a new space in Shoreditch to support our growing team and create room for collaboration and events.

Northbound expands into the US, bringing its refined outerwear offering to a broader international audience.

A reflection on building brand systems that remain relevant beyond launch and adapt over time.