
Northbound,
Repositioning a heritage outerwear brand
Brand
Experience
Strategy
Technology
Technology
·
2025
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Campaign Strategy
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Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Full Name
Job position
“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Deliverables
Product brand identity, Brand guidelines, Creative direction, SoMe template
Client
Client Inc.
Industry
Technology
Year
2025
Visit
Credits
Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes
Awards
2022 Tokyo TDC Annual Awards / Excellent Work / Japan
2021 GDC Award / LOGO/ Selected Award / China
2021 GDC Award / Brand Identity / Selected Award / China
2021 Award 360° / Commercial Branding of the Year / China
2021 Award 360° / Packaging Design of the Year / China

Northbound,
Repositioning a heritage outerwear brand
Brand
Experience
Strategy
Technology
Technology
·
2025
This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.
The text is designed to create a realistic reading experience while remaining neutral and adaptable. It allows designers, developers, and stakeholders to evaluate the presentation of content before final messaging is available.

Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Full Name
Job position
“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Deliverables
Product brand identity, Brand guidelines, Creative direction, SoMe template
Client
Client Inc.
Industry
Technology
Year
2025
Visit
Credits
Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes
Awards
2022 Tokyo TDC Annual Awards / Excellent Work / Japan
2021 GDC Award / LOGO/ Selected Award / China
2021 GDC Award / Brand Identity / Selected Award / China
2021 Award 360° / Commercial Branding of the Year / China
2021 Award 360° / Packaging Design of the Year / China

Northbound,
Repositioning a heritage outerwear brand
Brand
Experience
Strategy
Technology
Technology
·
2025
This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.
The text is designed to create a realistic reading experience while remaining neutral and adaptable. It allows designers, developers, and stakeholders to evaluate the presentation of content before final messaging is available.

Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Campaign Strategy
Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.



Full Name
Job position
“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Deliverables
Product brand identity, Brand guidelines, Creative direction, SoMe template
Client
Client Inc.
Industry
Technology
Year
2025
Visit
Credits
Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes
Awards
2022 Tokyo TDC Annual Awards / Excellent Work / Japan
2021 GDC Award / LOGO/ Selected Award / China
2021 GDC Award / Brand Identity / Selected Award / China
2021 Award 360° / Commercial Branding of the Year / China
2021 Award 360° / Packaging Design of the Year / China