Northbound,

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

Technology

·

2025

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Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

The text is designed to create a realistic reading experience while remaining neutral and adaptable. It allows designers, developers, and stakeholders to evaluate the presentation of content before final messaging is available.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Full Name

Job position

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Deliverables

Product brand identity, Brand guidelines, Creative direction, SoMe template

Client

Client Inc.

Industry

Technology

Year

2025

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Northbound,

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

Technology

·

2025

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

The text is designed to create a realistic reading experience while remaining neutral and adaptable. It allows designers, developers, and stakeholders to evaluate the presentation of content before final messaging is available.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Full Name

Job position

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Deliverables

Product brand identity, Brand guidelines, Creative direction, SoMe template

Client

Client Inc.

Industry

Technology

Year

2025

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Northbound,

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

Technology

·

2025

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

The text is designed to create a realistic reading experience while remaining neutral and adaptable. It allows designers, developers, and stakeholders to evaluate the presentation of content before final messaging is available.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Full Name

Job position

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Deliverables

Product brand identity, Brand guidelines, Creative direction, SoMe template

Client

Client Inc.

Industry

Technology

Year

2025

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

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