Northbound

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

This is a placeholder case study introduction. It demonstrates how you might briefly describe the client and the project objective without going into real details. The purpose is to show structure and flow for a condensed format.

With a shared understanding of the challenge, we explored multiple creative territories to define a refreshed brand expression. From tone of voice and visual language to customer flows and digital touchpoints, we developed a cohesive system that felt both strategically aligned and emotionally resonant. Every decision was measured against the core ambition: to create clarity, consistency, and distinction.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Client Quote

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Full Name

Job position

Deliverables

Product brand identity, Brand guidelines, Creative direction, SoMe template

Client

Client Inc.

Industry

Technology

Year

2025

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Northbound

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

This is a placeholder case study introduction. It demonstrates how you might briefly describe the client and the project objective without going into real details. The purpose is to show structure and flow for a condensed format.

With a shared understanding of the challenge, we explored multiple creative territories to define a refreshed brand expression. From tone of voice and visual language to customer flows and digital touchpoints, we developed a cohesive system that felt both strategically aligned and emotionally resonant. Every decision was measured against the core ambition: to create clarity, consistency, and distinction.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Client Quote

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Full Name

Job position

Deliverables

Product brand identity, Brand guidelines, Creative direction, SoMe template

Client

Client Inc.

Industry

Technology

Year

2025

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Northbound

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

This is a placeholder case study introduction. It demonstrates how you might briefly describe the client and the project objective without going into real details. The purpose is to show structure and flow for a condensed format.

With a shared understanding of the challenge, we explored multiple creative territories to define a refreshed brand expression. From tone of voice and visual language to customer flows and digital touchpoints, we developed a cohesive system that felt both strategically aligned and emotionally resonant. Every decision was measured against the core ambition: to create clarity, consistency, and distinction.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Campaign Strategy

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Client Quote

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Full Name

Job position

Deliverables

Product brand identity, Brand guidelines, Creative direction, SoMe template

Client

Client Inc.

Industry

Technology

Year

2025

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Northbound

Repositioning a heritage outerwear brand

Ridge

A rebrand to support a move into premium markets

Kindred

Building a lifestyle brand rooted in community and culture

Vanta

A bold identity system for a next-generation fintech platform

Northbound

Repositioning a heritage outerwear brand

Ridge

A rebrand to support a move into premium markets

Kindred

Building a lifestyle brand rooted in community and culture

Vanta

A bold identity system for a next-generation fintech platform

Northbound

Repositioning a heritage outerwear brand

Ridge

A rebrand to support a move into premium markets

Kindred

Building a lifestyle brand rooted in community and culture

Vanta

A bold identity system for a next-generation fintech platform

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