Northbound

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

Campaign Strategy

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Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Brand System

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Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Custom Typography

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Full Name

Job position

Info

This is a placeholder case study introduction. It demonstrates how you might briefly describe the client and the project objective without going into real details. The purpose is to show structure and flow for a condensed format.

With a shared understanding of the challenge, we explored multiple creative territories to define a refreshed brand expression. From tone of voice and visual language to customer flows and digital touchpoints, we developed a cohesive system that felt both strategically aligned and emotionally resonant. Every decision was measured against the core ambition: to create clarity, consistency, and distinction.

Once the strategy and identity were established, our team moved into experience design, shaping an interface that was intuitive, elegant, and built for scalability. We focused on reducing friction, strengthening narrative impact, and crafting moments of delight throughout the journey. Interactive prototypes allowed us to test, refine, and validate the solution before moving into full build.

Development was carried out through an iterative, transparent process, blending strong technical foundations with adaptive collaboration. Modular components, clean code, and a flexible architecture ensured long-term maintainability. Performance, accessibility, and responsiveness were treated as essential parts of the craft, not afterthoughts.

The final launch marked more than a new digital presence — it became a catalyst for internal alignment, external recognition, and renewed brand confidence. By combining strategy, creativity, and technology, we delivered an experience that not only met the brief but unlocked new potential for the brand’s future.

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Client

Client Inc.

Industry

Technology

Year

2025

Northbound

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

Campaign Strategy

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Brand System

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Custom Typography

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Full Name

Job position

Info

This is a placeholder case study introduction. It demonstrates how you might briefly describe the client and the project objective without going into real details. The purpose is to show structure and flow for a condensed format.

With a shared understanding of the challenge, we explored multiple creative territories to define a refreshed brand expression. From tone of voice and visual language to customer flows and digital touchpoints, we developed a cohesive system that felt both strategically aligned and emotionally resonant. Every decision was measured against the core ambition: to create clarity, consistency, and distinction.

Once the strategy and identity were established, our team moved into experience design, shaping an interface that was intuitive, elegant, and built for scalability. We focused on reducing friction, strengthening narrative impact, and crafting moments of delight throughout the journey. Interactive prototypes allowed us to test, refine, and validate the solution before moving into full build.

Development was carried out through an iterative, transparent process, blending strong technical foundations with adaptive collaboration. Modular components, clean code, and a flexible architecture ensured long-term maintainability. Performance, accessibility, and responsiveness were treated as essential parts of the craft, not afterthoughts.

The final launch marked more than a new digital presence — it became a catalyst for internal alignment, external recognition, and renewed brand confidence. By combining strategy, creativity, and technology, we delivered an experience that not only met the brief but unlocked new potential for the brand’s future.

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Client

Client Inc.

Industry

Technology

Year

2025

Northbound

Repositioning a heritage outerwear brand

Brand

Experience

Strategy

Technology

Campaign Strategy

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Brand System

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

Custom Typography

This placeholder content is intentionally generic, providing a sense of tone and structure without referring to specific services, projects, or outcomes. Its purpose is to help visualize how final copy may flow across multiple paragraphs.

Use this space to communicate key ideas, introduce supporting information, or expand on a topic in greater detail. The exact length and level of depth can be adjusted depending on the needs of the section.

“Working with the team was a smooth and rewarding experience from beginning to end. Every stage of the process felt well-organized, transparent, and creative. This testimonial serves as placeholder text for testing longer feedback sections within layouts or templates.”

Full Name

Job position

Info

This is a placeholder case study introduction. It demonstrates how you might briefly describe the client and the project objective without going into real details. The purpose is to show structure and flow for a condensed format.

With a shared understanding of the challenge, we explored multiple creative territories to define a refreshed brand expression. From tone of voice and visual language to customer flows and digital touchpoints, we developed a cohesive system that felt both strategically aligned and emotionally resonant. Every decision was measured against the core ambition: to create clarity, consistency, and distinction.

Once the strategy and identity were established, our team moved into experience design, shaping an interface that was intuitive, elegant, and built for scalability. We focused on reducing friction, strengthening narrative impact, and crafting moments of delight throughout the journey. Interactive prototypes allowed us to test, refine, and validate the solution before moving into full build.

Development was carried out through an iterative, transparent process, blending strong technical foundations with adaptive collaboration. Modular components, clean code, and a flexible architecture ensured long-term maintainability. Performance, accessibility, and responsiveness were treated as essential parts of the craft, not afterthoughts.

The final launch marked more than a new digital presence — it became a catalyst for internal alignment, external recognition, and renewed brand confidence. By combining strategy, creativity, and technology, we delivered an experience that not only met the brief but unlocked new potential for the brand’s future.

Awards

2022  Tokyo TDC Annual Awards / Excellent Work / Japan
2021  GDC Award / LOGO/ Selected Award / China
2021  GDC Award / Brand Identity / Selected Award / China
2021  Award 360° / Commercial Branding of the Year / China
2021  Award 360° / Packaging Design of the Year / China

Credits

Project Lead: Emily Turner
Art Director: Daniel Kim
Design Team: Sophia Martins, Liam O’Connor
Copywriting: Chloe Bennett
Development: Marcus Schneider
Client Team: Olivia Hayes

Client

Client Inc.

Industry

Technology

Year

2025

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